DS Smith Packaging, Self merchandising display pallets

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Self merchandising display pallets
December 1st 2005

Coors Brewers has become the first UK brewer to use DS Smith Packaging's new Loadmaster system for self merchandising display pallets. Loadmaster pallets have been trialled by Coors for a Carling promotion in Sainsburys stores in Scotland, marking Carling's sponsorship of Rangers and Celtic football teams with a special six can pack.

The patented system comprises a series of trays with interlocking divisions, building in lateral and vertical strength to ship up to a tonne of liquid. The preassembled divisions give sufficient support to the pack to allow product to be removed from any layer of the pallet without disturbing the remaining packs, leaving the display in good condition throughout its life in store.

Product and divisions are contained within large corrugated trays, printed for brand recognition, which are then removed as each layer of product is consumed. The bottom tray can be locked onto wooden pallets, RDPs or dollies to prevent slippage during transit and in store, whilst an inverted top tray, removed in store, gives transit protection to the top layer of product.

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